Marketing and Advertising 2018-06-04T15:21:31+00:00
MARKETING AND ADVERTISING
MARKETING AND ADVERTISING
In today’s media ecosystem, marketers are constantly on the lookout for meaningful trends and insights from the growing pile of digital user footprints. Making sense of billions of data points from diverse data sources is a herculean task. Both media buyers and sellers must be able to measure, evaluate and optimize every aspect of a campaign – regardless of the platform. That’s where Sigmoid’s services come into the picture, helping you extract optimum customer information and decipher quick purposeful insights, that maximize your campaign efficiency and ROI.
In today’s media ecosystem, marketers are constantly on the lookout for meaningful trends and insights from the growing pile of digital user footprints. Making sense of billions of data points from diverse data sources is a herculean task. Both media buyers and sellers must be able to measure, evaluate and optimize every aspect of a campaign – regardless of the platform. That’s where Sigmoid’s services come into the picture, helping you extract optimum customer information and decipher quick purposeful insights, that maximize your campaign efficiency and ROI.
Use Case
Use Case
Success Stories

Client
Among the World’s largest programmatic media platform
Challenges
Identify what to target user on basis of website activity- past and present.
Sigmoid Solution
Enabled cookie scoring to better understand audience through sequence mining, model initialization and tuning.
Impact
  • Model accuracy crossed 70%
  • Targeted campaign spend improved by 50%
Download Case Study
*
Client
Fast-growing American Mobile Technology Company
Challenges
Advertisers getting affected by non-viewable impressions, leading to 40% loss.
Sigmoid Solution
Used logistic regression and auction parameters to accurately predict viewable impressions.
Impact
  • Successfully predicted viewability by 70%
  • Increased campaign efficiency by 65%
Download Case Study
*
Client
Leading DSP in Advertising World
Challenges
Existing framework involved extensive manual efforts to optimize bids.
Sigmoid Solution
Enabled cookie scoring and logistic regression optimization algorithms to automate bidding process.
Impact
  • Enabled effective and automatic bidding with minimum human intervention
  • Ensured optimal cost bidding.
Download Case Study
*
Success Stories
Audience Segmentation Case
Client
Among the World’s largest programmatic media platform
Challenges
Identify what to target user on basis of website activity- past and present.
Sigmoid Solution
Enabled cookie scoring to better understand audience through sequence mining, model initialization and tuning.
Impact
  • Model accuracy crossed 70%
  • Targeted campaign spend improved by 50%
Viewability Prediction Case
Client
Fast-growing American Mobile Technology Company
Challenges
Advertisers getting affected by non-viewable impressions, leading to 40% loss.
Sigmoid Solution
Used logistic regression and auction parameters to accurately predict viewable impressions.
Impact
  • Successfully predicted viewability by 70%
  • Increased campaign efficiency by 65%
Bid Optimization Case
Client
Leading DSP in Advertising World
Challenges
Existing framework involved extensive manual efforts to optimize bids.
Sigmoid Solution
Enabled cookie scoring and logistic regression optimization algorithms to automate bidding process.
Impact
  • Enabled effective and automatic bidding with minimum human intervention
  • Ensured optimal cost bidding.
Technology Stack

We provide innovative solutions to various other use cases in the Advertising and Marketing World, like:
  • Channel Optimization
  • Churn Reduction
  • Recommendation Algorithms
  • LifeTime Value Prediction
  • Attribution Analytics
  • Inventory Optimization
  • Yield Analytics
  • Cross Device Attribution
  • Audience Extensions
  • Pre-bid Click Verification
  • Click Through Rate
  • Audience Extension
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