Marketing Analytics Solutions

Develop informed and data-driven marketing strategies

Boost your Marketing ROI with Actionable Insights

Marketing leaders today need a multi channel view of the customer to deliver tailored messaging to the right customer at the right time. However, gaining timely insights into campaign performance at the desired level of granularity, is the biggest challenge faced by marketers globally. Sigmoid’s powerful marketing analytics solutions offer business leaders with actionable insights to recalibrate marketing efforts, bring hyper-personalization and optimize the ROI on their marketing spend. With real-time targeted analytics, marketers have the power to identify trends that are directly impacting or driving campaign performance and control marketing tactics when it matters most.

The Sigmoid Advantage

Sigmoid provides marketers with near real-time insights on various performance metrics to appraise and optimize marketing campaigns delivering value offerings to the customer

Measurement

Web analytics

Leverage AI and machine learning to analyze customer behaviour and actions taken across online channels to enhance user experience and improve visitor acquisition

Marketing Measurement

Adopt a unified analytics approach leveraging MTA and MMM to gain real-time campaign insights and consistently deliver contextually relevant user experiences through targeted advertising

Insights

Survey Analytics

Analyze data, identify trends and generate actionable insights about consumer attitudes toward products and services at much higher response levels

Social Media Analytics

Enable informed decision making by leveraging insights gained from contextualising structured and unstructured data from various social media channels

Optimization

Optimize Marketing Campaigns

Get real time insights on the performance on the marketing dollar, drive better budget realignment and adopt bidding strategies to manage campaigns that are always aligned to the marketing objectives

Personalized Recommendation

Build scalable personalized recommendation engines with robust open source platforms that enable hyper-personalization to increase order value and provide tailored brand experiences to consumers

Case Studies

11% improvement in marketing campaigns using Multi-Touch Attribution

15% lift in new user conversion using MTA and MMM

To learn more about our marketing measurement and optimization solutions

Recommended Reads

How to Improve Marketing ROI Using Multi-touch Attribution for CPG Brands

Learn the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase.

To know more about how Sigmoid’s marketing analytics can help you