Multi-Touch Attribution
Optimize the customer journey across multiple touchpoints at granular levels and increase conversions
Our Expertise in MTA
As consumers interact with brands continuously and on-the-go, near real-time intelligence is crucial for digital marketers. Presenting Sigmoid’s Multi-Touch Attribution (MTA) accelerator for marketers looking to measure and improve marketing tactics at a granular level. Our robust MTA models provide faster and more accurate reports, enabling in-flight campaign optimization with less lead time. The fast and scalable MTA accelerator empowers marketers in CPG companies to get better insights into consumer digital behavior, enhancing brand perception and delivering incremental sales lift with optimal ROMI.
Salient Features of Sigmoid’s MTA Accelerator
Accurate MTA model even without audience data
Easily scale to other brands and markets
Use of quasi-experimental design
Precise and faster ROI measurement
Factors coinciding marketing activities
Our Marketing Attribution Framework
Sigmoid’s MTA accelerator shortens the time for course corrections on your campaigns by answering questions like:
Success Story
Campaign Performance Dashboards
Our robust and timely dashboards provide in-depth analytics on your marketing spends at a product, campaign, digital channel, website, tactic and creative level. With proven in-house data engineering practices that drive the analytics platform, Sigmoid’s Multi-touch Attribution Solutions can scale to match the speed of expanding needs of today’s global brand marketers.
Recommended Read
Accelerate your CPG marketing ROI with Multi-Touch Attribution models
Diving deep into the data and analytics in marketing attribution and the potential challenges while building MTA models
Marketing Mix Modeling
