Multi Touch Attribution Solutions

Discover and optimize the path to the best customer experience while increasing conversions.

As consumers interact with brands continuously and on-the-go, intelligence in as close to real-time as possible is crucial for marketers. For organizations that are looking to measure and improve marketing tactics at a granular level, Sigmoid’s Attribution solution empowers timely decision making for in-flight campaigns resulting in optimal return of each marketing dollar.

Sigmoid Marketing Attribution Framework

Sigmoid’s MTA accelerator shortens the time for course corrections on your campaigns by answering questions like: Which Marketing Actions to invest in for maximum ROI? Which touchpoints are contributing how much in the final sales? Which touchpoints to focus on within the channel?

Accurate MTA Model without the audience data

Making the solution scalable to other brands and markets

Quasi-experimental design (no liberty on choosing the control audience)

Ability to measure the ROI precisely faster than existing methods

Factoring coinciding marketing activities

The Sigmoid Marketing Attribution Framework

Campaign Performance Dashboards

Our fortnightly dashboards provide in-depth analysis on your marketing spends at a product, campaign, digital channel, website, tactic and creative level. With proven in-house data engineering practices that drive the analytics platform, Sigmoid’s Multi-touch Attribution Solutions can scale to match the speed of expanding needs of today’s global brand marketers.

Success Story

11% improved ROMI

Enhanced marketing effectiveness by building Multi-Touch Attribution and Marketing Mix Models on Azure, using rule mining algorithms, predictive ML algorithms built in PySpark, Jupyter and Python

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