AI/ML

Marketing analytics with data privacy
September 24, 2021

Striking a balance between data privacy and personalization with marketing analytics

The proliferation of digital media has already had a profound impact on how consumers engage with companies. More recently, the COVID-19 pandemic…

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Supply Chain with Analytics
September 16, 2021

Creating a transparent and resilient supply chain with analytics

As companies start resuming operations globally following the pandemic hiatus, the impact of a prolonged period of supply chain disruption has started…

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Shifting-From-a-Career-in-Software-Development-to-Data-Engineering-Here-Are-Some-Tips-opt
September 14, 2021

Shifting from a career in software development to data engineering? Here are some tips

The role of a data engineer has gained prominence and sparked curiosity about the data engineer career path and the possibilities it…

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how-to-detect-and-overcome-model-drift-in-MLOps
August 6, 2021

How to detect and overcome Model Drift in MLOps

Machine learning (ML) is widely regarded as the cornerstone of digital transformation, yet ML models are the most susceptible to the changing…

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Increased profitability & CLTV
July 13, 2021

Increased profitability & customer lifetime value through personalization

Product recommendations based on personal preferences have taken customer-centricity to a whole new level. Advances in technologies such as data analytics and…

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Data Engineering Interviews Preparation
July 2, 2021

10 hacks to prepare for data engineering interviews

Data engineers are a crucial part of the tech team and are responsible for data cleaning, preparation, maintaining data pipeline, and more….

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Online-Marketing-Spend-Optimization-for-a-CPG-Brand-on-a-Leading-E-commerce-Platform
June 25, 2021

Online marketing spend optimization for a CPG brand on a leading eCommerce platform

To remain relevant and competitive in the market, a majority of CPG companies have shifted their focus on a deeper analysis of…

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Data engineering technical skills and tools
June 8, 2021

10 must-have skills for Data Engineering jobs

In today’s fast-paced business landscape, the ability to efficiently design, build, and manage data pipelines is crucial for enterprises aiming to extract…

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Data Ingestion to Enable Near Real-time Access to Insights
May 20, 2021

Automate data ingestion to enable near real-time access to insights

CPG Companies across the globe are looking to get more insights into the latest sales trends from their retailers, to make informed…

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