Data Management

Customer-Data-Platform-CDP
April 3, 2019

Customer Data Platform (CDP): A need or necessity?

Consumers today create a heap of data and digital footprints than ever before. Starting from geographical, transactional or behavioral data, to data…

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Why B2B marketers need analytics platform
August 29, 2017

Why B2B marketers need interactive analytics platform?

Your B2B marketing campaigns and programs generate a huge amount of data and dashboards are perhaps the best way to visualize, understand,…

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