Smart in-store execution platform boosts sales by 3%

Business Scenario

A leading personal health product manufacturer was losing sales due to inconsistent in-store execution across major US retailers. Stock-outs, display lapses, and promotional non-compliance impacted brand performance at the store. Despite heavy investments in trade promotions and building retailer relationships, these gaps persisted due to limited visibility into store-level execution. Traditionally, compliance was checked through scheduled audits by field force agents. However, these visits often focused on stores that were already compliant, wasting time and resources, while stores with actual issues were often overlooked.

Sigmoid Solution

Sigmoid built an AI-powered sales enablement platform that offered retailer-level insights to field sales and brand teams for improving effectiveness of in-store execution. The solution flagged off stores and SKUs with high probability of non-compliance across key execution levers, including stock availability, display setup, and promotions. The platform ingested and harmonised a large volume of data from multiple sources, including point-of-sale (POS) feeds, retailer inventory systems, and internal promotional plans, in varying formats and granularities.