The media ecosystem has been constantly evolving. Marketers traverse a growing pile of digital user footprints to find meaningful trends and insights. Making sense of billions of data points from diverse data sources is a herculean task. Both media buyers and sellers must be able to measure, evaluate and optimize every aspect of a campaign – regardless of the platform.
Sigmoid’s Data Engineering and Data Science services helps AdTech companies extract optimum customer information and decipher quick actionable insights to solve a host of challenges like campaign optimization, audience lookalike modeling, inventory discovery, bid optimization, win-rate prediction, and latency improvements among others. Trusted by leading Ad platforms, Sigmoid has helped analyze billions of ad impressions to provide real-time access to bid and auction data. We have also developed a full-stack real time analytics tool to analyze and report advertising performance across media platforms. Our services enable your teams to perform effortless ad-hoc exploration, translating to enhanced business intelligence and revenue driven insights.