AdTech

The media ecosystem has been constantly evolving. Marketers traverse a growing pile of digital user footprints to find meaningful trends and insights. Making sense of billions of data points from diverse data sources is a herculean task. Both media buyers and sellers must be able to measure, evaluate and optimize every aspect of a campaign – regardless of the platform.

Sigmoid’s Data Engineering and Data Science services helps AdTech companies extract optimum customer information and decipher quick actionable insights to solve a host of challenges like campaign optimization, audience lookalike modeling, inventory discovery, bid optimization, win-rate prediction, and latency improvements among others. Trusted by leading Ad platforms, Sigmoid has helped analyze billions of ad impressions to provide real-time access to bid and auction data. We have also developed a full-stack real time analytics tool to analyze and report advertising performance across media platforms. Our services enable your teams to perform effortless ad-hoc exploration, translating to enhanced business intelligence and revenue driven insights.

Our Data Engineering enables advertisers to:

Integrate multiple and disparate sources of data at scale
Analyze billions of ad impressions in real-time
Drill-down and query 100s of TBs of data within seconds
Identify data discrepancies in real-time

Providing End-to-End Data Solutions at each stage of the AdTech Value Chain

Campaign Optimization Bid Price Optimization Win Rate Improvement Efficient Sales Forecasting
Revenue Optimization Ad Spends Maximization Integration Errors Troubleshooting
Fill Rate Improvement Yield Optimization Floor Price Optimization
Publisher Revenue Maximization Inventory Discovery and Prediction Real-Time Troubleshooting
Profitable Exchange Identification Header Bidding Partner Evaluation Latency Improvements

Our Expertise

Audience Segmentation

Enable predictive analytics with an integrated view of audience and ad inventory to improve retargeting

Viewability Prediction

Empower companies in media and entertainment industries to launch hyper targeted marketing campaigns

Cookie Scoring

Customize content, optimize inventories, power ad sales and monetize the abundance of digital data

Cloud Migration

Improve agility and reduce data infrastructure expenses by migrating to a secure cloud environment

Ad hoc Data Exploration

Provide real-time data access and ad hoc exploration through intelligent data storage and processing

Faster ETL Processing

Process billions of ad impressions from disparate sources within seconds to generate actionable insights

Bid Rate Optimization

Evaluate trade-offs between algorithms to pay an optimal price for the right impressions garnered

Audience Lookalike Modeling

Model audience lookalikes effectively across desktop, mobile and other devices at high accuracy levels

Floor Price Optimization

Analyze bid data and leverage floor price optimization in a header bidding setup for optimal results

Success Stories

Improved Audience Targeting

Achieved over 70% model accuracy on retargeting for a DSP through user scoring, segmentation and logistic regression
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Efficient Bid Optimization

Enabled effective and automatic bidding with minimum human intervention using ML and data engineering solutions
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Get in touch with data pioneers in the AdTech ecosystem for faster actionable insights
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