Agentic AI-powered HCP engagement intelligence improves pharma field sales performance
Built an AgenticAI-powered sales enablement platform that unified pre-call planning and post-call intelligence to help pharmaceutical field teams engage HCPs more effectively.
Business Scenario
For a top pharmaceutical organization, effective engagement with healthcare professionals (HCPs) is critical to commercial success and patient outcomes. Sales representatives operate across dynamic territories, multiple brands, and evolving disease areas, requiring them to prepare for each interaction using insights spread across disparate systems. Information related to HCP profiles, historical interactions, call plans, content exposure, and competitive context remained fragmented, resulting in significant manual effort and inconsistent engagement quality.
Sigmoid Solution
Sigmoid developed an AgenticAI-powered field force assistant that integrated pre-call planning and post-call intelligence within a single workflow. The platform provided conversational access to consolidated HCP profiles, engagement history, call plan progress, and contextual insights to guide which HCPs to engage and how to prepare for interactions. Following each engagement, sales representatives could record voice-based summaries that were automatically transcribed, checked for compliance, and converted into structured insights capturing key discussion points, sentiment, and follow-up actions.
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Business Impact
for each sales rep with automated call planning
per year for 10 brand x market combinations
due to increased reach and interaction frequency
