GenAI-driven review system to launch marketing campaigns faster

Sigmoid deployed a GenAI-powered compliance assistant to streamline content reviews across text, image, and video for faster marketing campaign launches.

Business Scenario

The client, a global CPG leader with a diverse portfolio of health, hygiene, and nutrition brands, was under growing pressure to scale marketing content across various channels, including digital and social media platforms. With content volumes rising rapidly, the company’s existing manual compliance review process, handled separately by legal, regulatory, and scientific experts, had become a bottleneck. The legacy workflow lacked the speed, consistency, and scalability needed for modern content demands.

Sigmoid Solution

Sigmoid developed a custom GenAI-powered compliance assistant trained to emulate the decision-making logic of internal experts. The system used historical reviewer feedback, content annotations, regulatory frameworks, and approved claims repositories to build a knowledge base for evaluating content. It was designed to handle a wide range of formats, including text-heavy briefs, promotional visuals, and video content with voiceovers. A combination of large language models and computer vision enabled the system to understand context, detect common compliance issues, and generate feedback in real time.