Analytics for AdTech
With the growing pile of digital user footprints, advertising analytics has become crucial to find meaningful trends and insights from it. AdTech analytics lets sellers undergo campaign optimization while measuring and evaluating every aspect of campaign performance.
Sigmoid’s AdTech analytics services help AdTech companies to extract optimum customer information and decipher quick actionable insights. It can solve challenges such as campaign optimization, inventory optimization, bid optimization, win-rate prediction, and more. We have also developed a full-stack real-time analytics tool, SigView, to analyze and report advertising performance across media platforms.
Our Advertising Analytics Services enables Advertisers to:
Integrate multiple and disparate sources of data at scale
Analyze billions of ad impressions in real-time
Drill-down and query 100s of TBs of data within seconds
Identify data discrepancies in real-time
Providing End-to-End Data Solutions at each stage of the AdTech Value Chain
| Campaign Optimization | Bid Price Optimization | Win Rate Improvement | Efficient Sales Forecasting |
| Revenue Optimization | Ad Spends Maximization | Integration Errors Troubleshooting |
| Fill Rate Improvement | Yield Optimization | Floor Price Optimization |
| Publisher Revenue Maximization | Inventory Discovery and Prediction | Real-Time Troubleshooting |
| Profitable Exchange Identification | Header Bidding Partner Evaluation | Latency Improvements |
What we do
Audience Segmentation
Enable predictive analytics with an integrated view of audience and ad inventory to improve retargeting
Viewability Prediction
Empower companies in media and entertainment industries to launch hyper targeted marketing campaigns
Cookie Scoring
Customize content, optimize inventories, power ad sales and monetize the abundance of digital data
Cloud Migration
Improve agility and reduce data infrastructure expenses by migrating to a secure cloud environment
Ad hoc Data Exploration
Provide real-time data access and ad hoc exploration through intelligent data storage and processing
Faster ETL Processing
Process billions of ad impressions from disparate sources within seconds to generate actionable insights
Bid Rate Optimization
Evaluate trade-offs between algorithms to pay an optimal price for the right impressions garnered
Audience Lookalike Modeling
Model audience lookalikes effectively across desktop, mobile and other devices at high accuracy levels
Floor Price Optimization
Analyze bid data and leverage floor price optimization in a header bidding setup for optimal results
