---
# Media and Digital Advertising
**URL:** https://www.sigmoid.com/industries/media-and-digital-advertising/
Date: 2022-11-05
Author: Sigmoid
Post Type: page
Summary: Media and Digital Advertising Maximizing Ad-tech & media revenue with campaign optimization by turning real-time insights into business outcomes. Optimize marketing cost...Read More...
Featured Image: https://www.sigmoid.com/wp-content/uploads/2023/09/media-and-digital-advertising-opt.jpg
---
# Media and Digital Advertising
Maximizing Ad-tech & media revenue with campaign optimization by turning real-time insights into business outcomes.
[Optimize marketing cost spends](#Advertising-analytic)
[Home](https://www.sigmoid.com/) / Who we serve / Industry - Media-and-digital-advertising
## Optimize your advertising spends in near real-time using advertising analytics
Deriving real-time and accurate insights about the advertising and media ecosystem is the turning point to realizing a sales lift of 20%-30%. Sigmoid’s [data analytics services](/data-analytics/) help companies decipher quick, actionable insights that solve challenges of campaign optimization, ad inventory optimization, win-rate prediction, and more. We have also developed a full-stack real-time analytics tool, [Sigview](/accelerators/sigview/), to analyze and report advertising budgets and performance across media platforms. Optimize the ROI of marketing campaigns by supporting the right markets, categories, channels and assets with help of media and advertising data analytics solutions.
[lc_get_post post_type="lc_section" slug="statistics-card-section-media"]
## Advertising analytics to maximize revenue
#### Buyers, DSPs and Networks
#### Exchanges and SSPs
#### Publishers
- Bid price and revenue optimization
- Sales forecasting
- Campaign optimization
Case Study
## Find out how we helped a market-leading demand-side platform improve its targeting with segmentation for 50% improvement in campaign speed.
Read
case study
- Yield and floor price optimization
- Fill rate improvement
- Inventory discovery
Case Study
## See how we helped a large advertising exchange ingest 150 BN rows of data daily to enable 15x faster data processing and save $2.5 MN annually.
Read
case study
- Profitable exchange identification
- Latency improvements
- Header bidding partner evaluation
Case Study
## Explore how we helped a top AdTech firm scale their platform to ingest data from different sources, query it in under 3 secs and enhance transparency for all users.
Read
case study
Buyers, DSPs and Networks
- Bid price and revenue optimization
- Sales forecasting
- Campaign optimization
Case Study
## Find out how we helped a market-leading demand-side platform improve its targeting with segmentation for 50% improvement in campaign speed.
Read
case study
Exchanges and SSPs
- Yield and floor price optimization
- Fill rate improvement
- Inventory discovery
Case Study
## See how we helped a large advertising exchange ingest 150 BN rows of data daily to enable 15x faster data processing and save $2.5 MN annually.
Read
case study
Publishers
- Profitable exchange identification
- Latency improvements
- Header bidding partner evaluation
Case Study
## Explore how we helped a top AdTech firm scale their platform to ingest data from different sources, query it in under 3 secs and enhance transparency for all users.
Read
case study
Take your AdTech and media journey to a whole new level with efficient advertising analytics and precise marketing spend.
[Drive value with our experts](#industry-footer-form)
Accelerator
### [Sigview](/accelerators/sigview/)
A real-time data analytics tool for the media and advertising industry. Custom built on Apache Spark, it is designed to analyze billions of ad impressions within seconds, optimize advertising campaigns and generate revenue opportunities with real-time insights.
[Get demo](/accelerators/sigview/)
## Media Analytics
Increased competition among online entertainment platforms has made customer churn one of the most significant concerns for online media platforms. Data analytics helps entertainment platforms across the value chain components such as studio, product, content, operations, and marketing teams gain insight and perform contextual analysis, including monitoring consumer trends. It helps drive up subscriptions and identify what the target audiences wants, strengthening their experience with members, partners, and business stakeholders.
- Content development (audience insights/analytics)
- CLTV improvement
- Personalized recommendation engines
- Real-time trends visualization
## Why Choose Sigmoid?
### Improve bidding strategies
with advanced data analytics solutions for more effective and efficient marketing efforts.
### Enable win- rate prediction
through predictive analytics capabilities by strategically planning and allocating advertising resources.
### Optimize the ROI of marketing campaigns
with our full-stack real-time analytics tool and target the most effective markets and channels.
## Customer success stories
79% model accuracy on retargeting for a DSP through user scoring, segmentation and logistic regression
- 50% improvement in campaign spend
- 79% accuracy of retargeting model
- Enabled more structured customer journey
[Read case study](/case-studies/audience-segmentation/)
Automated bidding process with 80,000+ coefficients using ML and data engineering for global demand side platform
- Optimal and automatic cost bidding
- Over 80,000 coefficients in interactive terms
- Ensured minimum human intervention
[Read case study](/case-studies/bid-optimization/)
## Transform data challenges with our data engineering services
### Data Pipelines
Integrate siloed data sources and get access to insights faster. Modernize your data infrastructure with high performance LCNC data pipelines.
Explore data pipelines
### ML Engineering
Maximize ROI with faster deployment of ML models into production to lower the cost of model development, training and maintenance in an efficient manner.
Explore ML engineering
### Cloud Transformation
Process and analyze large volumes of data with end-to-end cloud data management services. Seamlessly migrate data and analytics workloads to hybrid, multi-cloud environments.
Explore cloud transformation
### DataOps
Automate data pipelines, reduce downtime, lower operational costs, and ensure reliable delivery of high-quality data to the people who need it most.
Explore dataOps
## Insights and perspectives
Blog
#### [Balancing data privacy and personalization with marketing analytics](/blogs/data-privacy-and-personalization-with-marketing-analytics/)
[Read blog](/blogs/data-privacy-and-personalization-with-marketing-analytics/)
Whitepaper
[How data engineering amplifies business value of advanced analytics](/ebooks-whitepapers/data-engineering-overcome-challenges-in-enterprise-analytics/)
[Download whitepaper](/ebooks-whitepapers/data-engineering-overcome-challenges-in-enterprise-analytics/)
Webinar
[Marketing optimization in the new normal](/events/marketing-optimization/)
[Watch webinar](/events/marketing-optimization/)
Customer testimonials
Sigmoid’s solution helps us deliver best-in-class insights and services!
## Paul Ryan
Chief Technology Officer,
### OpenX
Since integrating Sigmoid’s real-time platform, we have better visibility into high-volume data sets and have been able to translate these insights into new business opportunities.
## Itay Riemer
VP - Programmatic and Data for Brand Solutions,
### ironSource
It made sense for us to adopt Sigmoid’s robust analytics platform, that provides global support and can manage huge volumes of data in real-time.
## Saurabh Bhatia
### CEO, Chocolate Platform
Target the right audience to improve ROI.
Maximize advertising revenue by overcoming challenges of siloed data and complexities of omnichannel marketing.
[Contact us](/contact-us/)
Target right campaign strategies with real-time data insights
Accelerate your digital transformation journey with robust data engineering practices.
[fluentform id="15"]
---
## Navigation
- [WordPress.org](https://wordpress.org/)
- [Documentation](https://wordpress.org/documentation/)
- [Learn WordPress](https://learn.wordpress.org/)
- [Support](https://wordpress.org/support/forums/)
- [Feedback](https://wordpress.org/support/forum/requests-and-feedback)
- [Sigmoid](https://www.sigmoid.com/)
- [Community](https://community.wpmanageninja.com/portal/space/fluent-forms/home)
- [Docs](https://wpmanageninja.com/docs/fluent-form/)
- [Developer Docs](https://developers.fluentforms.com/)
- [Documentation](https://imagify.io/documentation/)
- [Rate Imagify on WordPress.org](https://wordpress.org/support/view/plugin-reviews/imagify?rate=5#postform)
- [Manage](admin.php?page=litespeed)
- [Settings](admin.php?page=litespeed-cache)
- [Image Optimization](admin.php?page=litespeed-img_optm)
- [Company](/about-sigmoid)
- [Newsroom](/newsroom)
- [Life at Sigmoid](/careers)
- [Takshashila](/takshashila)
- [Contact Us](/contact-us)
- [AI Strategy Blueprint your AI advantage](/enterprise-ai-strategy/)
- [Generative AI Drive innovation with Generative AI](/generative-ai/)
- [Responsible AI Build trust with ethical AI practices](/responsible-ai-in-enterprise/)
- [Agentic AI Reshape business with scalable agentic systems](/agentic-ai-solutions/)
- [AI Managed Services Ensure reliable AI performance](/ai-managed-services/)
- [Advanced Analytics Transform your business with data-driven insights](/advanced-data-analytics-solutions/)
- [Start Assessment](/agentic-ai-readiness-index/)
- [Data Strategy Strong data foundations for scalable AI](/data-analytics-strategy/)
- [Data Management Leverage data as a strategic asset](/ai-data-management-services/)
- [Data Ops Automate data for speed and quality](/data-devops/)
- [Data Engineering Deliver insights faster with scalable pipelines](/data-engineering/)
- [Cloud Transformation Modernize data to maximise efficiency](/cloud-migration/)
- [Download Whitepaper](/ebooks-whitepapers/building-data-products-in-a-data-mesh-to-drive-business-value/)
- [Data Modeling Structure data for better decisions](/data-modeling-services/)
- [Data Visualization Transform data into actionable stories](/data-visualization-service/)
- [BI Migration Enhance decision making with modern BI tools](/bi-migration/)
- [Data Observability Build trust with healthy, accurate data](/data-observability/)
- [Automated Insights Make smarter decisions with auto-generated insights](/automated-insights/)
- [Download Whitepaper](/ebooks-whitepapers/power-bi-hacks/)
- [CPG & Retail End-to-end analytics for planning, operations, and commercial excellence](/industries/cpg-analytics/)
- [Life Sciences Trusted intelligence across clinical, commercial, and operational workflows](/industries/life-sciences/)
- [Financial Services AI-powered analytics for risk, compliance and customer experience](/industries/banking-financial-analytics-services/)
- [Read case study](/case-studies/data-clean-room-enables-real-time-insights-to-improve-operational-efficiency/)
- [MediaIQ Advanced platform for in-flight marketing measurement](/accelerators/sigmoid-mediaiq-multi-touch-attribution-tool/)
- [CampaignIQ AI-driven platform for optimized campaign budget allocation](/accelerators/sigmoid-campaigniq/)
- [AssistBot GenAI email assistant that automates human-like responses](/accelerators/sigmoid-assistbot-for-ai-email-assistant/)
- [CreativeBot GenAI tool for personalized and brand-aligned creative design](/accelerators/sigmoid-creativebot/)
- [SocialBot GenAI platform to analyze digital conversations and trends](/accelerators/#marketing|socialbot)
- [DemandIQ Predict trends accurately and optimize inventory management](/accelerators/sigmoid-demandiq/)
- [NetworkIQ Track and optimize logistics operations in real-time to quickly address disruptions](/accelerators/sigmoid-networkiq/)
- [SupplyIQ End-to-end platform to optimize supply chain operations](/accelerators/sigmoid-supplyiq/)
- [ProcurementIQ Automated procurement operations for maximum savings, compliance and efficiency](/accelerators/sigmoid-procurementiq/)
- [RapidML Accelerated deployment for machine learning models](/accelerators/sigmoid-rapidml/)
- [DataGuard Comprehensive platform for proactive data quality management](/accelerators/data-quality-tool-sigmoid-dataguard/)
- [CloudPulse Cloud cost optimization platform with multi-cloud management](/accelerators/sigmoid-cloudpulse/)
- [RAPID GenAI foundation with built-in governance and cost clarity](/accelerators/sigmoid-rapid/)
- [AnalyticsBot GenAI based platform to streamline decision-making in analytics](/accelerators/sigmoid-analyticsbot/)
- [DataConnect Seamlessly ingest, integrate and harmonize data from diverse sources](/accelerators/sigmoid-dataconnect/)
- [Reconica AI-powered data harmonization and reconciliation engine](/accelerators/sigmoid-reconica/)
- [ConverseBot GenAI driven insights generation for automated insights from reports](/accelerators/#sales|conversebot)
- [iNRM Cross-lever revenue growth optimization platform](/accelerators/sigmoid-inrm/)
- [AssortmentIQ Optimize shelf layouts and assortment mix at scale with AI-based insights](/accelerators/sigmoid-assortmentiq/)
- [Read Whitepaper](/ebooks-whitepapers/building-agentic-ai-chatbots-for-business-process-transformation/)
- [Listen Podcast](/events/podcast/how-jack-in-the-box-is-redefining-personalization-and-supply-chain-with-ai/)
- [Blogs](/blogs/)
- [White Papers](/ebooks-whitepapers/)
- [Case Studies](/case-studies/)
- [Podcast](/events/podcast/#Podcasts)
- [Read Blog](/blogs/the-genai-adoption-triad-responsibility-ethics-and-explainability/)
- [ConverseBot](/accelerators/#sales|conversebot/)
---
## Footer Links
- [Talk to our AI experts](/contact-us/)
- [AI Strategy](/enterprise-ai-strategy/)
- [Agentic AI](/agentic-ai-solutions/)
- [Generative AI](/generative-ai/)
- [AI Managed Services](/ai-managed-services/)
- [Responsible AI](/responsible-ai-in-enterprise/)
- [Advanced Analytics](/advanced-data-analytics-solutions/)
- [Data Strategy](/data-analytics-strategy//)
- [Data Engineering](/data-engineering/)
- [Data Management](/ai-data-management-services/)
- [Cloud Transformation](/cloud-transformation/)
- [Data Ops](/data-devops/)
- [Data Visualization](/data-visualization-service/)
- [Automated Insights](/automated-insights/)
- [BI Migration](/bi-migration/)
- [Data Modeling](/data-modeling-services/)
- [Data Observability](/data-observability/)
- [CPG & Retail](/industries/cpg-analytics/)
- [Financial Services](/industries/banking-financial-analytics-services/)
- [Life Sciences](/industries/life-sciences/)
- [Case Studies](/case-studies/)
- [Thought Leadership](/ebooks-whitepapers/)
- [Blogs](/blogs/)
- [Company](/about-sigmoid/)
- [Newsroom](/newsroom/)
- [Accelerators](/accelerators/)
- [Careers](/careers/)
- [Privacy Policy |](/privacy-policy/)
- [Cookie Policy](/cookie-policy/)