Retail and CPG 2018-07-20T10:18:03+00:00
RETAIL AND CPG
RETAIL AND CPG
Modern retailers always aim to deliver a seamless shopping experience to maximize their customer satisfaction. To meet this promise, their campaigns need to be engaging, personal and relevant. Sigmoid follows a robust practice that can customize analytics for retailers, enabling them to get maximum profit in the business. Our customer analytics, campaign optimization, demand forecasting and omnichannel campaign optimization have helped retailers by providing the right information at the right time, to the right decision makers, using the right technological expertise.
Sigmoid follows a robust practice that can customize analytics for retailers, enabling them to get maximum profit in the business. Our customer analytics, campaign optimization, demand forecasting and omnichannel campaign optimization have helped retailers by providing the right information at the right time, to the right decision makers, using the right technological expertise.
Use Cases
Use Cases
Success Stories
Client
Fortune 100 Retailer
Challenges
Lack of unified Customer Analytics limited Customer Insights.
Sigmoid Solution
Enabled Hadoop based solution for Ad-Hoc analytics on customer’s data.
Impact
  • Average query response time significantly dropped to under 5 seconds.
  • Provided 50x faster query benchmarking, leading to faster translation of data to insights.
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Client
E-Commerce Giant
Challenges
Implement product-to-product and customer-to-product recommendation.
Sigmoid Solution
Open source Big data solution to process massive amounts of structured and unstructured data.
Impact
  • Multimillion straight dollar saving annually from partner engagement versus in-house and saved license costs.
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Client
Retail and CPG Firm
Business Requirement
Improve reliability and accuracy of existing model in comparison to manual planning.
Sigmoid Solution
Automated manual build process with model training for new products and artefact tracking.
Impact
  • Improved reliability of current pipeline
  • Reduce MAPE on poor performing SKUs
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Success Stories
Customer Analytics Case
Client
Fortune 100 Retailer
Challenges
Lack of unified Customer Analytics limited Customer Insights.
Sigmoid Solution
Enabled Hadoop based solution for Ad-Hoc analytics on customer’s data.
Impact
1) Average query response time significantly dropped to under 5 seconds.
2) Provided 50x faster query benchmarking, leading to faster translation of data to insights.
Technology Stack

Key Business Questions to be Answered

We also cater to various other cases in the Retail world, like:
  • Media Mix Analysis
  • Markdown Optimization
  • Loyalty Management
  • Assortment Planning and Planograms
  • Site Selection and Location Analysis
  • Shelf Space Optimization
  • Out of Stock Analysis
  • Store Replenishment Optimization
  • Shrink Analysis and Management
  • Store Performance Measurement

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We also cater to various other cases in the Retail world, like:
  • Media Mix Analysis
  • Markdown Optimization
  • Loyalty Management
  • Assortment Planning and Planograms
  • Site Selection and Location Analysis
  • Shelf Space Optimization
  • Out of Stock Analysis
  • Store Replenishment Optimization
  • Shrink Analysis and Management
  • Store Performance Measurement