CPG Analytics

Case Study

Sigmoid Integrated and Automated data from 10+ retailers to enable near real-time insights into sales trends for major oral care company

 

Data lake creation and automation achieved cost savings of $1.5 MN and optimal performance by replacing third-party data

Unlocking Actionable Intelligence for CPG Decision Makers

Consumer Packaged Goods (CPG) companies need to effectively recognize demand while developing new products through innovation. Additionally, today’s digitally mature customers seek connected and customized cross-channel experiences at every possible touchpoint. To successfully cater to these demands, CPG brands need to glean actionable insights from big data for quick, fact-based decision-making. This is where targeted analytics on consumers, suppliers, channel partners, and marketers can create a difference by accelerating a company’s journey from insight to action.

Sigmoid’s CPG analytics solution portfolio is specifically designed to equip CPG decision-makers with targeted consumer insights to drive growth. Our expertise in CPG analytics enables companies to build a robust data infrastructure that simplifies every step of managing big data in the CPG industry. By solving complex analytics use cases, brands can engage effectively with consumers, forecast demand accurately, optimize inventory levels, and take actions based on real-time sales data across the e-commerce and retail partners ecosystem.

Data-Driven Approach to Drive Growth for CPG Brands

Sigmoid’s CPG analytics solution portfolio can help companies:

  • Take better decisions through data democratization
  • Process and generate consumer insights on real-time sales
  • Deliver personalized promotions at scale
  • Carry out preventive and predictive maintenance with IoT data
Data-Driven Approach to Drive Growth for CPG Brands image

To know more about Sigmoid’s point of view on
demand forecasting for the CPG industry

Sigmoid’s End-to-End Data Solutions across the CPG Value Chain

Sigmoid’s End-to-End Data Solutions across the CPG Value Chain image
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Pricing Analytics

Add a layer of data-driven pricing analytics model to your business framework to monitor the profitability of product price points and chart out an effective pricing strategy that maximizes revenue

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Supply Chain Analytics

Optimize inventory, drive real-time demand forecasting and enable SKU level optimization for e-commerce with efficient supply chain planning

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Personalization

Classify user segments with ML algorithms, send personalized offers to loyal members and motivate them to try new products

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Customer Segmentation

Achieve granular customer segmentation at micro levels, identify and understand different behaviors and interests of customers and target them with relevant marketing content and promotional messages with an AI-driven recommendation system

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Marketing Effectiveness

Capitalize on prescriptive analytics for consumer-driven insights to deliver relevant promotions, drive strategic goals

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Campaign Optimization

Gather data from diverse sources and optimize your campaigns by implementing dynamic data-driven strategies targeted to drive ROI

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Data Lake Development

Harness key data sources across business functions such as supply chain data, revenue management data, POS data, customer churn data, marketing data, and more to glean more effective cross-functional analytics.

Productionize & Scale ML Models icon

Productionize & Scale ML Models

Create future-ready ML models that are scalable according to different business units, geographies, and modules

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Cloud Data Migration

Transform end-to-end IT processes, lower costs and improve agility by migrating to a cloud infrastructure tailored to your requirements

Case Study

Churn Analytics Improves Customer Retention by 70%

Churn Analytics Improves Customer Retention by 70% image

Relevant Reads

Use of Data and Analytics to Drive E-commerce Growth in CPG Post-COVID image

Use of Data and Analytics to Drive E-commerce Growth in CPG Post-COVID

Increased Profitability & Customer Lifetime Value Through Personalization image

Increased Profitability & Customer Lifetime Value Through Personalization

Unlocking e-commerce growth for CPG with data and analytics image

Unlocking e-commerce growth for CPG with data and analytics

Talk to our CPG Experts