CPG Analytics

The volume of data generated in the world continues to increase multifold, boosting the capabilities of CPG brands to exceed the expectations of the end consumers. Availability of data has increased the brand’s understanding of consumers, which made it easier for better product development and promotion. Now using social media and other digital communication, businesses can directly get access to uncensored consumer data at scale.

Sigmoid’s proven knowledge in developing custom ML solutions and enabling Data Science teams with robust data infrastructure helps brands gain access to accurate real-time data across the board. This helps businesses research, manufacture, supply, promote, sell and increase consumer loyalty on a day-to-day basis.

Our Data Engineering enables CPG brands to:

Take better decisions through data democratization

Process and generate insights on real-time sales and customer data

Carry out preventive and predictive maintenance with IoT data

Productionize personalized promotions at scale

Providing End-to-End Data Solutions at each stage of the CPG Value Chain

Product Development

Product Lifecycle Management	Product Trends	Sentiment Analysis	Target Market Potential Estimation

Product Procurement / Assessment

Materials Planning	Supplier Management	Price Optimization	Markdown Optimization

Manufacturing and Operations

Supply Chain Optimization	Demand and Sales Forecasting and Planning	Production Forecasting and Estimation	Fault Prediction and Reduction

Marketing and Sales

Network and Channel Optimization	Campaign Management and Optimization	Pricing Analytics	POS Analytics	Sales Force Automation

Consumer Experience

Customer Segmentation	Demand Monitoring	Campaign Optimization	Personalized Recommendations

Our Expertise

Pricing Analytics

Add a layer of data-driven pricing analytics model to your business framework to gain insights and multiply success across channels

Supply Chain Analytics

Optimize inventory, reduce holding costs and get insights into upcoming cash flow through efficient supply chain planning

Personalization

Classify user segments through our ML algorithms, send personalized offers to loyal members and motivate them to try new products

Data Lake Development

Build, accelerate and transition your data lake development from a routine project to a fully integrated unit of your data infrastructure

Productionize & Scale ML Models

Create scalable and future-ready systems that automate the process to build, train and deploy ML models, resulting in high business impact

Cloud Migration

Transform end-to-end IT processes, lower costs and improve agility by migrating to a cloud infrastructure tailored to your requirements

Customer Segmentation

Identify and understand different behaviours and interests of users and target them with relevant marketing content and promotional messages

Marketing Effectiveness

Capitalize on minute details of prescriptive analytics for consumer-driven insights to deliver relevant promotions, driving strategic goals

Campaign Optimization

Gather data from diverse sources and optimize your campaigns by implementing dynamic data-driven strategies targeted to drive ROI

Success Stories

Price Optimization

Built a price optimization engine to maximize the revenue uplift of various campaigns and events

Download Case

Marketing Attribution

Delivered 11% improvement on campaigns by building system to measure marketing effectiveness