CPG Analytics
The volume of data generated in the world continues to increase multifold, boosting the capabilities of CPG brands to exceed the expectations of the end consumers. Availability of data has increased the brand’s understanding of consumers, which made it easier for better product development and promotion. Now using social media and other digital communication, businesses can directly get access to uncensored consumer data at scale.
Sigmoid’s proven knowledge in developing custom ML solutions and enabling Data Science teams with robust data infrastructure helps brands gain access to accurate real-time data across the board. This helps businesses research, manufacture, supply, promote, sell and increase consumer loyalty on a day-to-day basis.
Our Data Engineering enables CPG brands to:
Take better decisions through data democratization
Process and generate insights on real-time sales and customer data
Carry out preventive and predictive maintenance with IoT data
Productionize personalized promotions at scale
Providing End-to-End Data Solutions at each stage of the CPG Value Chain
| Product Lifecycle Management | Product Trends | Sentiment Analysis | Target Market Potential Estimation |
| Materials Planning | Supplier Management | Price Optimization | Markdown Optimization |
| Supply Chain Optimization | Demand and Sales Forecasting and Planning | Production Forecasting and Estimation | Fault Prediction and Reduction |
| Network and Channel Optimization | Campaign Management and Optimization | Pricing Analytics | POS Analytics | Sales Force Automation |
| Customer Segmentation | Demand Monitoring | Campaign Optimization | Personalized Recommendations |
Our Expertise
Pricing Analytics
Add a layer of data-driven pricing analytics model to your business framework to gain insights and multiply success across channels
Supply Chain Analytics
Optimize inventory, reduce holding costs and get insights into upcoming cash flow through efficient supply chain planning
Personalization
Classify user segments through our ML algorithms, send personalized offers to loyal members and motivate them to try new products
Data Lake Development
Build, accelerate and transition your data lake development from a routine project to a fully integrated unit of your data infrastructure
Productionize & Scale ML Models
Create scalable and future-ready systems that automate the process to build, train and deploy ML models, resulting in high business impact
Cloud Migration
Transform end-to-end IT processes, lower costs and improve agility by migrating to a cloud infrastructure tailored to your requirements
Customer Segmentation
Identify and understand different behaviours and interests of users and target them with relevant marketing content and promotional messages
Marketing Effectiveness
Capitalize on minute details of prescriptive analytics for consumer-driven insights to deliver relevant promotions, driving strategic goals
Campaign Optimization
Gather data from diverse sources and optimize your campaigns by implementing dynamic data-driven strategies targeted to drive ROI
Success Stories
Recommended Reads
Data Analytics For CPG in the COVID Era
As of June 23, 2020, there are 9.2 million confirmed cases of Covid-19 worldwide and about 474,998 fatalities. When the virus started spreading beyond China and Singapore in March…
The Rise and Rise of Price Analytics!
Recently Netflix launched Rs 199 ($2.8) mobile-only monthly plan in India. CyberMedia Research (CMR) reported that after the release of the new mobile plan, Netflix now has the potential to reach 3.7 million subscribers as compared to the earlier number…