CPG Analytics

The volume of data generated in the world continues to increase multifold, boosting the capabilities of CPG brands to exceed the expectations of the end consumers. Availability of data has increased the brand’s understanding of consumers, which made it easier for better product development and promotion. Now using social media and other digital communication, businesses can directly get access to uncensored consumer data at scale.

Sigmoid’s proven knowledge in developing custom ML solutions and enabling Data Science teams with robust data infrastructure helps brands gain access to accurate real-time data across the board. This helps businesses research, manufacture, supply, promote, sell and increase consumer loyalty on a day-to-day basis.

Our Data Engineering enables CPG brands to:

Take better decisions through data democratization
Process and generate insights on real-time sales and customer data
Carry out preventive and predictive maintenance with IoT data
Productionize personalized promotions at scale

Providing End-to-End Data Solutions at each stage of the CPG Value Chain

Product Lifecycle Management Product Trends Sentiment Analysis Target Market Potential Estimation
Materials Planning Supplier Management Price Optimization Markdown Optimization
Supply Chain Optimization Demand and Sales Forecasting and Planning Production Forecasting and Estimation Fault Prediction and Reduction
Network and Channel Optimization Campaign Management and Optimization Pricing Analytics POS Analytics Sales Force Automation
Customer Segmentation Demand Monitoring Campaign Optimization Personalized Recommendations

Our Expertise

Pricing Analytics

Add a layer of data-driven pricing analytics model to your business framework to gain insights and multiply success across channels

Supply Chain Analytics

Optimize inventory, reduce holding costs and get insights into upcoming cash flow through efficient supply chain planning


Classify user segments through our ML algorithms, send personalized offers to loyal members and motivate them to try new products

Data Lake Development

Build, accelerate and transition your data lake development from a routine project to a fully integrated unit of your data infrastructure

Productionize & Scale ML Models

Create scalable and future-ready systems that automate the process to build, train and deploy ML models, resulting in high business impact

Cloud Migration

Transform end-to-end IT processes, lower costs and improve agility by migrating to a cloud infrastructure tailored to your requirements

Customer Segmentation

Identify and understand different behaviours and interests of users and target them with relevant marketing content and promotional messages

Marketing Effectiveness

Capitalize on minute details of prescriptive analytics for consumer-driven insights to deliver relevant promotions, driving strategic goals

Campaign Optimization

Gather data from diverse sources and optimize your campaigns by implementing dynamic data-driven strategies targeted to drive ROI

Success Stories

Price Optimization

Built a price optimization engine to maximize the revenue uplift of various campaigns and events
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Marketing Attribution

Delivered 11% improvement on campaigns by building system to measure marketing effectiveness
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Covid Analytics Solution

Helping CPG leaders with advanced CPG Analytics and equip them with a BI engine to successfully understand and manage demand/supply-side issues to effectively handle inventory, assortment, pricing, and promotions.

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