Consumer Packaged Goods (CPG) companies need to effectively recognize demand while developing new products through innovation. Additionally, today’s digitally mature customers seek connected and customized cross-channel experiences at every possible touchpoint. To successfully cater to these demands, CPG brands need to glean actionable insights from big data for quick, fact-based decision-making. This is where targeted analytics on consumers, suppliers, channel partners, and marketers can create a difference by accelerating a company’s journey from insight to action.
Sigmoid’s CPG analytics solution portfolio is specifically designed to equip CPG decision-makers with targeted consumer insights to drive growth. Our expertise in CPG analytics enables companies to build a robust data infrastructure that simplifies every step of managing big data in the CPG industry. By solving complex analytics use cases, brands can engage effectively with consumers, forecast demand accurately, optimize inventory levels, and take actions based on real-time sales data across the e-commerce and retail partners ecosystem.