The volume of data generated in the world continues to increase multifold, boosting the capabilities of CPG brands to exceed the expectations of the end consumers. Availability of data has increased the brand’s understanding of consumers, which made it easier for better product development and promotion. Now using social media and other digital communication, businesses can directly get access to uncensored consumer data at scale.
Sigmoid’s proven knowledge in developing custom ML solutions and enabling Data Science teams with robust data infrastructure helps brands gain access to accurate real-time data across the board. This helps businesses research, manufacture, supply, promote, sell and increase consumer loyalty on a day-to-day basis.