CPG

The volume of data generated in the world continues to increase multifold, boosting the capabilities of CPG brands to exceed the expectations of the end consumers. Availability of data has increased the brand’s understanding of consumers, which made it easier for better product development and promotion. Now using social media and other digital communication, businesses can directly get access to uncensored consumer data at scale.

Sigmoid’s proven knowledge in developing custom ML solutions and enabling Data Science teams with robust data infrastructure helps brands gain access to accurate real-time data across the board. This helps businesses research, manufacture, supply, promote, sell and increase consumer loyalty on a day-to-day basis.

Our Data Engineering enables CPG brands to:

Sigmoid Cpg Data Democratization
Take better decisions through data democratization
Sigmoid Cpg Generate Insights
Process and generate insights on real-time sales and customer data
Sigmoid Cpg Iot Telemetry
Carry out preventive and predictive maintenance with IoT data
Sigmoid Cpg Personalized Promotions
Productionize personalized promotions at scale

Providing End-to-End Data Solutions at each stage of the CPG Value Chain

Product Lifecycle Management Product Trends Sentiment Analysis Target Market Potential Estimation
Materials Planning Supplier Management Price Optimization Markdown Optimization
Supply Chain Optimization Demand and Sales Forecasting and Planning Production Forecasting and Estimation Fault Prediction and Reduction
Network and Channel Optimization Campaign Management and Optimization Pricing Analytics POS Analytics Sales Force Automation
Customer Segmentation Demand Monitoring Campaign Optimization Personalized Recommendations

Our Expertise

Sigmoid Cpg Pricing Analytics

Pricing Analytics

Add a layer of data-driven pricing analytics model to your business framework to gain insights and multiply success across channels

Sigmoid Cpg Supply Chain Analytics

Supply Chain Analytics

Optimize inventory, reduce holding costs and get insights into upcoming cash flow through efficient supply chain planning

Sigmoid Cpg Personalization

Personalization

Classify user segments through our ML algorithms, send personalized offers to loyal members and motivate them to try new products

Sigmoid Cpg Data Lake Development

Data Lake Development

Build, accelerate and transition your data lake development from a routine project to a fully integrated unit of your data infrastructure

Sigmoid Cpg Productionize Scale Ml Models

Productionize & Scale ML Models

Create scalable and future-ready systems that automate the process to build, train and deploy ML models, resulting in high business impact

Sigmoid Cpg Cloud Migration

Cloud Migration

Transform end-to-end IT processes, lower costs and improve agility by migrating to a cloud infrastructure tailored to your requirements

Sigmoid Cpg Customer Segmentation

Customer Segmentation

Identify and understand different behaviours and interests of users and target them with relevant marketing content and promotional messages

Sigmoid Cpg Marketing Effectiveness

Marketing Effectiveness

Capitalize on minute details of prescriptive analytics for consumer-driven insights to deliver relevant promotions, driving strategic goals

Sigmoid Cpg Campaign Optimization

Campaign Optimization

Gather data from diverse sources and optimize your campaigns by implementing dynamic data-driven strategies targeted to drive ROI

Success Stories

Sigmoid Cpg Price Optimization

Price Optimization

Built a price optimization engine to maximize the revenue uplift of various campaigns and events
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Sigmoid Cpg Maketing Attribution

Marketing Attribution

Delivered 11% improvement on campaigns by building system to measure marketing effectiveness
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