CPG Analytics

Maximize marketing ROI and enable resilient supply chain with advanced CPG analytics

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Powering CPG companies to win in a rapidly changing environment with data engineering and AI/ML solutions

To address the changing customer dynamics and get complete visibility into their supply chain, Sigmoid helps CPG enterprises put their data to good use, better align to consumer needs and drive sales. Our data engineering services and AI consulting enable F500 CPG customers to define analytics strategy, automate and integrate data from multiple sources while improving data quality, and modernize their data infrastructure.

Being one of the leading data engineering and AI services provider for the CPG industry, we enable enterprises to define analytics strategy, modernize their data infrastructure, and integrate data from multiple sources while improving data quality. Sigmoid helps CPG companies act upon this data to improve marketing measurement and optimization, enhance demand forecasting accuracy, and save costs through inventory planning with data engineering and AI solutions.

CPG analytics offerings to drive exponential value

  • Marketing data hub creation for descriptive analytics
  • Real-time marketing measurement and optimization
  • Web and social media analytics
  • Hyper-personalization and recommendation engines
Case Study

See how we helped our F500 customer with personalized email marketing to achieve deliver a 7% sales uplift.

Read case study
Social media analytics
  • Data hub for retailer performance and sales analytics
  • Customer 360-degree view and churn analytics
  • Revenue growth management (RGM)
  • Assortment mix modeling to maximize sales
Case Study

Find out how our ML-based assortment intelligence delivered a 3% increase in contribution margin for a F100 F&B firm.

Read case study
Sales Analytics
  • Demand sensing and forecasting
  • Master production scheduling
  • Preventive maintenance
  • Central monitoring and diagnosis
Case Study

Explore how a leading cosmetics company achieved $30 MN+ savings in inventory handling costs with our effective demand forecasting models.

Read case study
Demand forecasting models
  • Prebuilt connectors to major eCommerce platforms
  • Automated processes for data reinstatements and returns
  • Sales analytics and forecasting
  • SEO and campaign optimization
Case Study

Discover how our single source of truth enabled real-time campaign optimization at 2x faster time to insights for a leading CPG company.

Read case study
E-Commerce platforms for CPG

Marketing

  • Marketing data hub creation for descriptive analytics
  • Real-time marketing measurement and optimization
  • Web and social media analytics
  • Hyper-personalization and recommendation engines
Case Study

See how we helped our F500 customer with personalized email marketing to achieve deliver a 7% sales uplift.

Read case study

Sales

  • Data hub for retailer performance and sales analytics
  • Customer 360-degree view and churn analytics
  • Revenue growth management (RGM)
  • Assortment mix modeling to maximize sales
Case Study

Find out how our ML-based assortment intelligence delivered a 3% increase in contribution margin for a F100 F&B firm.

Read case study

Supply Chain

  • Demand sensing and forecasting
  • Master production scheduling
  • Preventive maintenance
  • Central monitoring and diagnosis
Case Study

Explore how a leading cosmetics company achieved $30 MN+ savings in inventory handling costs with our effective demand forecasting models.

Read case study

eCommerce

  • Prebuilt connectors to major eCommerce platforms
  • Automated processes for data reinstatements and returns
  • Sales analytics and forecasting
  • SEO and campaign optimization
Case Study

Discover how our single source of truth enabled real-time campaign optimization at 2x faster time to insights for a leading CPG company.

Read case study

Understand consumers better with Revenue Growth Management, optimize your trade spend, determine the right product mix for different customer segments and refine your existing strategies.

Enable data-driven success for your CPG business with modernized data infrastructure, demand forecasting precision and ROI-boosting marketing analytics services.

Reckitt's cloud optimization journey with Sigmoid

“Sigmoid has been a vital part of our success story. They are highly skilled and knowledgeable in managing data in multi-cloud environments and with their expertise we have been able to achieve cloud cost visibility at an appropriate level across our cloud infrastructure.”

Aritro Ghosh

IT&D Senior Data Engineering Manager, Reckitt

Customer success stories

Transform data challenges with our data engineering services

Data Pipelines

Integrate siloed data sources and get access to insights faster. Modernize your data infrastructure with high performance LCNC data pipelines.

ML Engineering

Maximize ROI with faster deployment of ML models into production to lower the cost of model development, training and maintenance in an efficient manner.

Cloud Transformation

Process and analyze large volumes of data with end-to-end cloud data management services. Seamlessly migrate data and analytics workloads to hybrid, multi-cloud environments.

DataOps

Automate data pipelines, reduce downtime, lower operational costs, and ensure reliable delivery of high-quality data to the people who need it most.

Customer testimonials

Absence of a clear data strategy hurting your brand?

Build a robust strategy that infuses agility and resilience across the CPG value chain to maximize market impact.